Natural Insight Names John Soricelli as VP of Operations

Execution Intelligence technology firm structures for growth with industry veteran

Sterling, VA, May 21, 2010 — Natural Insight, a leading web-based platform for task management and workforce optimization, today announced the appointment of John Soricelli as Vice President of Operations, a new role in the growing company.

In this role, Mr. Soricelli is responsible for all operations activities, including creating and maintaining client relationships, managing the client services team, providing support to the sales and technology teams, and continuing to provide input on the use and functionality of the Natural Insight platform.

John was previously Director of Client Services and came to Natural Insight with a strong background in operations and a wealth of industry experience. Prior to Natural Insight, he held the position of Vice President, General Manager of REPS and before that he worked with a merchandising services organization for 11 years. In addition, Mr. Soricelli has held various positions in operations, field management and account management.

“In his time with Natural Insight John has made significant contributions to our client services team, improving our relationships with clients and helping to position us as true thought leaders in task management and workforce optimization,” said Stefan Midford, president & chief executive officer of Natural Insight. “Our continued growth means there is a lot of exciting work to be done, and this new position demonstrates our continued commitment to providing our customers with the best solution in the market. I am confident John will take on this new role with the same intensity and commitment he’s already shown, leveraging his proven skills and talent to help us meet our goals.”

For more information on John Soricelli, visit: http://www.naturalinsight.com/about-us/team/

About Natural Insight

Natural Insight, a web-based platform that improves an organization’s ability to make superior business decisions, provides real-time task management capabilities with extensive tools for workforce communication and remote data collection. The company’s solution enables Execution Intelligence that can dramatically reduce costs, accelerate speed-to-market and maximize performance. Natural Insight customers experience rapid work verification, improved accountability and increased accuracy that empowers managers to coordinate the activities of a larger number of workers with significantly less effort. Visit naturalinsight.com.

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Suzie Linville
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