WASHINGTON DC/TORONTO, CANADA
Natural Insight announced today that FUSE Marketing Group Inc. (www.fusemg.com) has selected its hourly workforce management platform to schedule, manage, and measure hourly and mobile employees responsible for executing field based marketing events.
Founded in 2003, FUSE Marketing Group designs, plans and delivers award winning field marketing events on behalf of brands such as CIBC, Canadian Tire, Cashmere, and Hyundai, among others.
“Brands count on FUSE to design, organize, and execute marketing campaigns that break through the clutter of modern media and connect emotionally with consumers,” said Nicole Gallucci, SVP of Experiential at FUSE. “Our partnership with Natural Insight is all about organizing, scheduling, and managing the talented brand ambassadors who help us deliver memorable events on behalf of our clients.”
“As experiential marketing continues to grow, brands are turning to innovators like FUSE who possess talented pools of people, rigorous processes, and technology services required to execute and measure world-class marketing events,” said Stefan Midford, CEO of Natural Insight. “We’re thrilled that FUSE will be utilizing the Natural Insight platform to organize, schedule, manage, and measure the human labor that is critical to their success.”
About Natural Insight
Supporting 65,000 skilled retail professionals in more than 110,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit www.naturalinsight.com for more information.
About FUSE Marketing Group
FUSE Marketing Group (www.fusemg.com) is a creative brand activation agency. Passionate about delivering strategic, innovative and effective marketing solutions, FUSE is a marketing services company with a proven track record as a valued partner to a roster of leading Canadian clients. Working in a climate of true collaboration and creativity, these partnerships drive sales, build brands and grow businesses. To learn more about FUSE Marketing Group, visit www.fusemg.com or www.facebook.com/FUSEmg and on Twitter @fusemg.
For more information or to schedule an interview with FUSE Marketing Group please contact Susan Willemsen at The Siren Group Inc. Tel: 416-461-5270 or e-mail: susan@thesirengroup.com.
