Management Team

Stefan T. Midford

President & CEO

As president and founder, Stefan Midford brings over 25 years of experience in information technology and operations management. His extensive business background includes leadership roles at major credit, retail and marketing businesses in the U.S. and Canada, and assignments at Discover Financial Services, Sears Roebuck & Co., Sears Canada Inc. Most recently, as COO at Intersections Inc., Mr. Midford was responsible for the Operations Division of this rapidly growing company.

Mr. Midford's management experience gives him insight into the strategic challenges facing organizations with distributed workforces, as well as the specialized logistical issues that go with them. In addition, his leading-edge understanding of database design and optimization, business process improvement, and related disciplines allows him to quickly understand clients' needs and requirements—resulting in customized solutions that deliver bottom line results.

Paul Carney

Vice President, Technical Services

For almost two decades, Paul Carney has provided organizations with innovative solutions to help them thrive. Combining best technical practices with management know-how, Mr. Carney has excelled in the fields of higher education, consulting and Internet-based services. He launched his first Internet business in 1997, and has since helped build additional Internet-based service organizations in both consumer and business environments.

Mr. Carney has earned numerous awards and certifications for his technical achievements and his first Internet-based product line was highlighted in the Wall Street Journal as a "Best Value." More recently, Mr. Carney oversaw the development of the Natural Insight solution, a robust resource for managing and optimizing distributed workforces.

Paul earned his Masters in Business Administration from The Sage Graduate School and studied at the University of Vermont where he earned his Bachelor of Arts degree in Mathematics.

Steven R. Brown

Vice President, Sales & Business Development

As the Vice President of Sales and Business Development, Steve Brown is responsible for the company's sales strategy and execution.

Mr. Brown joined Natural Insight following the successful launch and growth of Angel.com, a provider of SaaS enterprise solutions for on-demand call centers and Interactive Voice Response (IVR), where he was a founding member of the management team of the subsidiary of MicroStrategy, Inc. While at Angel.com, he initiated each critical service area within the company, including product development, professional services and sales. As vice president of sales and business development, he built the company's inside and field sales force, generating the first $5 million in recurring SaaS revenue. As Angel.com's vice president of client services, Mr. Brown introduced Enterprise 2.0 concepts and technology across the organization and built a professional services and support team that increased revenue contribution by five times in three years.

Prior to Angel.com, Mr. Brown led sales consulting for MicroStrategy in New York City, working with clients such as NBC, barnesandnoble.com, and Verizon, while growing the team from less than ten to over fifty technology professionals. Mr. Brown began his career at IBM Federal Systems, now a division of Lockheed Martin, where he led an internal research and development lab developing next-generation Navy combat and surveillance systems.

Steve holds a Master of Science degree in Computer Science and a Bachelor of Science degree in Electrical Engineering, both from the University of Virginia.

John Soricelli

Vice President of Operations

In the Vice President of Operations role, Mr. Soricelli is responsible for all operations activities, including creating and maintaining client relationships, managing the client services team, providing support to the sales and technology teams, and continuing to provide input on the use and functionality of the Natural Insight platform.

John was previously Director of Client Services and came to Natural Insight with a strong background in operations and a wealth of industry experience.

Prior to Natural Insight, he held the position of Vice President, General Manager of REPS and before that he worked with a merchandising services organization for 11 years. In addition, Mr. Soricelli has held various positions in operations, field management and account management.

This role allowed him to work extensively with both internal IT departments and third party providers to identify areas where technology could improve the service offering as well as offer greater efficiencies of field organizations.