Natural Insight Names Kevin Ryan as Vice President of Business Development

Ryan Brings Extensive Sales and Marketing Expertise to Growing Workforce Management Company

FAIRFAX, VA - January 10, 2008: Natural Insight, a leading-edge workforce management solution company, today announced that W. Kevin Ryan has joined its team as Vice President of Business Development. Ryan brings more than 24 years of sales force and broker management experience in the retail and consumer goods industry and will focus on expanding Natural Insight's market presence in response to accelerating demand.

Ryan previously served as Vice President of Field and Specialty Sales at Reebok International where he led eight sales teams and 60 sales representatives to achieve over $175M in footwear and apparel sales during his four years with the company. Before Reebok, Ryan founded a successful sales search firm specializing in the placement of field sales management, trade marketing and category management personnel in the packaged goods industry. He placed over 70 manager/sales positions with clients such as Johnson & Johnson, Playtex Products, Sara Lee Household Products, Eight O' Clock Coffee and Avery Dennison. In addition, Ryan has significant leadership expertise gained through former sales management positions for Johnson & Johnson and Tambrands, Inc., including recognition as Broker of the Year for Tambrands.

"Natural Insight is an ideal company for me to put my sales and branding experience in the retail and consumer goods industry to good use," said Kevin Ryan, Vice President of Business Development for Natural Insight. "As a fast growing workforce management solution, Natural Insight is becoming the technology of choice for companies looking to turn their workforce into the top business performance driver."

"Kevin Ryan's appointment as Vice President of Business Development will greatly benefit Natural Insight as we continue our rapid growth cycle," said Stefan Midford, President & CEO of Natural Insight. "Kevin understands the importance of sales force communication, organization and the need to execute to get desired results. His extensive expertise will help expand our marketplace and create new opportunities for companies in need of a reliable solution to manage their large-scale projects."

Ryan holds a BS in Management from Tulane University in New Orleans, LA.

About Natural Insight

Natural Insight, a web-based platform that improves an organization's ability to make superior business decisions, provides real-time task management capabilities with extensive tools for workforce communication and remote data collection. The company's solution enables Execution Intelligence that can dramatically reduce costs, accelerate speed-to-market and maximize performance. Natural Insight customers experience rapid work verification, improved accountability and increased accuracy that empowers managers to coordinate the activities of a larger number of workers with significantly less effort. Visit naturalinsight.com.

Media Contacts:

Kim Larkin
Larkin Communications
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Holly McKee
Larkin Communications
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www.larkincomm.com