RollStream and Natural Insight Partner to Provide New Supply Chain Management and Execution Capabilities

Joint Solution Provides Faster Speed to Market with Improved Quality

MCLEAN and STERLING, VA, July 13, 2010 — RollStream Inc., the leader in enterprise community management and Natural Insight, the leading web-based platform for task management and workforce optimization, today announced a channel partnership to help large enterprises optimize their supply chain operations by improving execution management processes and boosting trading partner compliance and performance. The joint offering brings together RollStream's community management platform with Natural Insight's workforce platform to accelerate task plan creation, enhance in-store project execution and improve overall trading partner collaboration and compliance to drive new supply chain efficiencies.

RollStream's collaboration platform paired with Natural Insight's Software-as-a-Service (SaaS) workforce management platform delivers complete project lifecycle execution intelligence including project status, issue management resolution and effort analysis.

"By combining Natural Insight's solution with RollStream's collaboration platform, retailers now can behave like a Consumer Packaged Goods company without all of the risk," said Nick Parnaby, COO and Founder of RollStream. "Together the two platforms deliver substantial gains in business efficiencies and allow companies to better focus on rapidly expanding their business with new product offerings."

"At Natural Insight, we are always on the lookout for methods to extend our platform capabilities and providing enhanced trading partner information through RollStream is a win for everyone," said Stefan Midford, President and CEO of Natural Insight. "We are now able to extend management intelligence from the initial partner relationship all the way to actual field execution, which will provide our clients with a competitive edge."

The combined solution provides retailers looking to expand product selection or private label brands to establish new trading partner relationships, manage compliance initiatives and improve product quality while managing rollout execution across hundreds to thousands of store locations. Retail partners are now able to turn intelligence and communication from the RollStream community into actions in the store with performance management feedback loops and status tracking.

Both the collaboration and workforce management platforms are available as annual software license under the SaaS model offered and managed by Natural Insight. Companies looking to grow their markets with a cost-effective technology can quickly launch the joint solution with little or no IT investment and minimal setup effort.

About RollStream

RollStream Inc. is the leader in enterprise community management. The company's SaaS product optimizes supplier relationships through a powerful collaboration platform that includes master data management, robust communication tools, and process applications Industry leaders such as CVS, Ahold USA and Ethicon/Johnson & Johnson use RollStream to realize the full potential of their extended supplier community through activities such as supplier registration, compliance and risk management, and dispute resolution. Learn more at http://www.rollstream.com or http://www.twitter.com/rollstream

About Natural Insight

Natural Insight, a web-based platform that improves an organization's ability to make superior business decisions, provides real-time task management capabilities with extensive tools for workforce communication and remote data collection. The company's solution enables Execution Intelligence that can dramatically reduce costs, accelerate speed-to-market and maximize performance. Natural Insight customers experience rapid work verification, improved accountability and increased accuracy that empowers managers to coordinate the activities of a larger number of workers with significantly less effort. Visit naturalinsight.com.

Media Contacts:

RollStream Contact:
Leah Wilkinson
RollStream
(703) 907-0010
leah@wilkinsonshein.com

Natural Insight Contact:
Suzie Linville
703.437.8018 x 232
slinville@vizual.com