TDLinx Teams with Natural Insight

Alliance enables new Distributed Workforce Management Solution with LIM Capabilities

WILTON, CT and STERLING, VA - September 13, 2006: Natural Insight℠, a leading-edge provider of business technology services, announced today it has joined the TDLinx Enabled Network, by integrating TDLinx LIM content into its distributed workforce management solution. TDLinx, a division of ACNielsen, is the leader in Location Information Management (LIM). The integrated solution combines Natural Insight's cutting-edge scheduling, reporting and project management solution with TDLinx's industry-standard retail and on-premise location data. As a result, it delivers an unparalleled solution that eliminates manual and time-consuming activities and enables quick turn-around on in-store marketing initiatives.

This easily-integrated solution was key to the success of the biggest product launch in the history of the men's grooming category. Gillette challenged Retail Merchandising Xpress (RMX), armed with Natural Insight's proprietary software solution, to provide retail merchandising support for the Super Bowl launch of Gillette's new Fusion shaving system. "Having TDLinx LIM data literally ‘shaved' weeks off of this time critical product launch," said Stefan Midford, president and CEO of South 49 Solutions, Natural Insight's holding company. "TDLinx data plugged into our software, made the identification of stores and accounts seamless, and provided the ability to quickly match up people with opportunities in the field."

The advantages of improved richness and data quality provide great advantages to consumer packaged goods (CPG) companies. "When you provide a better understanding of the trade channels, accounts and markets that drive your business, then link that to your workforce, you gain a clearer picture of how you market and how you go to market," said Scott Taylor, GM and EVP at TDLinx. "Faster utilization of robust, accurate data by people in the field drives new returns and controls on your investments," continued Taylor.

TDLinx, a pioneer in LIM, provides its solution for the world's largest consumer goods companies. The new alliance with Natural Insight enables TDLinx clients to deliver up-to-date customer/outlet information in an automated, portable fashion for quicker execution of in-store activities.

About Natural Insight

Natural Insight, a web-based platform that improves an organization's ability to make superior business decisions, provides real-time task management capabilities with extensive tools for workforce communication and remote data collection. The company's solution enables Execution Intelligence that can dramatically reduce costs, accelerate speed-to-market and maximize performance. Natural Insight customers experience rapid work verification, improved accountability and increased accuracy that empowers managers to coordinate the activities of a larger number of workers with significantly less effort. Visit naturalinsight.com.

About TDLinx

TDLinx is a division of ACNielsen, a VNU business. TDLinx is the leader in location information management and is recognized as the universally accepted store, outlet and account coding structure and premier source of retail/on-premise channel information. With TDLinx Codes, CPG manufacturers are enabled to aggregate to a customer view, integrate disparate data and activity, communicate seamlessly on a code-to-code basis and evaluate in any frame of reference with a systematic and repeatable process. TDLinx provides universal coverage of over 685,000 U.S. and Canada, locations, 11,000 accounts and up to five layers of account hierarchy. For more information, go to www.TDLinx.com.

Media Contacts:

Anne Fenton - TDLinx
203 563-3037

Stefan Midford - Natural Insight
800 581-2141