Special Appearances

June 11, 2009 - Midford Attracts Full House for Discussion of NI Branding, Growth Strategies

Natural Insight's President and CEO Stefan Midford headlined a panel discussion titled “From Acorn to Oak: Proven Strategies for Growing Your Technology Firm,” hosted by the Center for Innovative Technology. Speaking before a packed house of 85 entrepreneurs from throughout the Washington Metropolitan Area, Midford shared how he combined strategic planning, branding, marketing and PR to bootstrap his small start-up, Natural Insight, into national prominence (and in the process, attracted $1.2 million in Series A financing).

Sharing the stage with Midford were two individuals who have played key roles in the company's success: Jeff Lupisella, principal of the branding firm, Vizuäl, that Midford hired to overhaul and refine Natural Insight's branding and communication arsenal, and Rich Moore, president of a consulting practice that works with emerging growth companies and providers of SaaS solutions, who recently joined Natural Insight's Board of Advisors. Demand for the panel's insights and strategy tips was so great that registration was closed a week before the event, with 50 people on the wait list.

March 2009 - Natural Insight Chief Presents at GMU Business Alliance's Grubstake Breakfast

In March 2009, Stefan Midford addressed an audience of institutional and angel investors, entrepreneurs, business leaders, and service providers at the Grubstake Breakfast, in Tysons Corner, VA. Sponsored by George Mason University's Business Alliance, the event allows selected early stage companies to pitch to potential investors. Midford's presentation, "$1.2 Million Series A in 2009 - It Can be Done!" was chosen by event planners based on his company's sustained growth, even in a slumping economy. Learn more about the event by clicking here.

February 2009 - Interview with Natural Insight's Stefan Midford on Thought Leadership and Strategic Growth

Business journalist Rebecca Blacksmith of The Leaders Spot interviews president and CEO Stefan Midford about the Natural Insight workforce management platform and its ability transform how companies manage their workforces. Midford also reflects on the recognition of his company by the Northern Virginia Technology Council as a finalist in the coveted "Hottest Bootstrap" award, the remarkable growth of his company, and his unique approach to leadership. Click here to hear interview.

January 2009 - Natural Insight Founder, CEO Interviewed on Market Successes, Lessons Learned

In this exclusive interview for the Connect2Canada series, Stefan Midford discusses his company's rapid growth, the evolution and refinement of its Natural Insight platform, and comparisons between the U.S. and Canadian business environments. He also shares thoughts on the strategic advantages of his company's structure, focus, and use of agile development practices in meeting market needs with its innovative workforce management product. Click here for complete interview.