We attended Future Stores East 2017 this week and were fortunate to hear great presentations about the future of brick-and-mortar retail. Among them, our very own CEO delivered a presentation about customer experience and retail execution.
With shrinking margins, rising cost of labor and ever-growing workloads, retailers are under increased pressure. This creates an interesting paradox: while retailers invest more than ever in developing exceptional customer experiences, labor budgets to execute those programs are declining.
This presentation explores ways retailers can structure their technology stack to overcome that problem and bridge the gap between in-store execution and customer experience.
Caroline Lane is the Director of Marketing at Natural Insight. Prior to joining Natural Insight, Lane was a senior marketing manager with Aquicore, an energy management software system for real estate portfolios. Lane was one of the company’s first ten employees hired and was responsible for building Aquicore’s marketing strategy from the ground up. Lane also previously worked at Renault - Nissan where she helped the automobile manufacturer penetrate more than 14 Asian and African countries. She has a Masters of Science in Management from EMLYON, one of Europe’s top ranking business schools located in France.