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Brick-and-mortar retail is a physical location, like a store, where transactions occur. This term is used in opposition to "online retail" and e-commerce.
Experiential marketing, also called "engagement marketing," revolves around actively engaging consumers by creating a live, branded experience.
“Field rep” is short for field representative. Field reps can be brand ambassadors, assisted sales representative or merchandisers.
The Field Team is the unit that completes operations in the field. In retail, field teams often refer to merchandisers, sales reps, brand ambassadors, or demo specialists.
The Gig Economy is a labor market in which temporary positions, or "gigs," are common, and lots of people choose to freelance instead of being employees.
When employers pay back their employees for the number of miles that they travel via personal means of travel, like a car.
Mobile Retail Execution is the process of performing Retail-oriented work processes in brick-and-mortar stores, usually through the use of a mobile device like a smartphone or tablet.
In retail, "Omnichannel," or "omnichannel strategy" is used to describe distribution and engagement strategies that connect online and offline.
On-Demand or Contingent workforces are composed of staff members that can be hired "on-demand."
Planogram compliance is the term for having displays set up according to planograms. A planogram is a diagram that directs how products should be placed on fixtures.
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