Retail audits consist of sending staff to stores to verify that stores are compliant. This can include regulatory compliance such as verifying that products are not on shelves after the expiration date has passed or internal compliance (or planogram compliance) requirements such as verifying retail merchandising, product placement, number of SKUs on shelves, etc.
How Does It Work?
Store audits can be performed by retail staff (most likely a store or district manager), brands, or third-party labor hired by retailers or brands. For both retailers and brands, retail audits are a way to hold their staff accountable, but also their partners. Brands and retailers often have agreements to execute certain tasks in the store and performing retail audits is a good way to verify that the other party handles their end of the deal.