What is Retail Merchandising?
According to Wikipedia, merchandising "refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase." Retail Merchandising can refer to the action of putting products onto shelves and installing displays as well. It can also be used to refer to visual merchandising.
Who Is Responsible for Merchandising?
Retailers, CPG, Consumer Brands, and third-party merchandising companies can be responsible for retail merchandising.
Why Does It Matter?
Being able to easily find products in-store is one of the main drivers of in-store sales. Shelves need to be stocked, and displays need to be implemented on time.
What Are the Challenges to Look Out for?
When it comes to merchandising, headquarters often lack the visibility they need to ensure compliance across stores. Retail or Field execution software can help resolve that issue with features such as task management and photo capture.