Route Optimization is ensuring that the routes that you or your employees take are as efficient as possible.
How can companies in retail use route optimization?
Many companies that send employees to retail location to execute merchandising or experiential marketing tasks reimburse their field reps for mileage, so it makes sense to ensure that field reps are taking the most direct route to their locations, especially when they have to visit several locations in the same day. Not only that, but it can also allow reps to visit more locations in one day and increase productivity.
What Are the Challenges?
Route optimization has come a long way over the past decade as technology advances. A good retail execution software can have a route optimization feature that helps guide the field rep to their locations while handling scheduling and tracking mileage for reimbursement.