About Natural Insight

Our Story

10 years ago, we began a journey to improve the connection between employers and employees and make work more efficient. We've grown from humble beginnings and today our customers organize, schedule, manage, and measure more than 80,000 workers world-wide.

Our Team

Stefan T. Midford

President & CEO

As President and CEO of Natural Insight, Stefan Midford has over 30 years of experience in information technology, operations and workforce management. His extensive business background includes leadership roles at major credit, retail and marketing businesses in the U.S. and Canada, with assignments at Discover Financial Services, Sears Roebuck & Co., Sears Canada Inc. and prior to founding Natural Insight, as COO at Intersections Inc. Mr. Midford’s management experience gives him insight into the strategic challenges facing organizations with distributed workforces, as well as the specialized logistical issues that go with them. He is a member of the Institute for Global Work at Boston University, and a Board Member of the World Alliance for Retail Excellence and Standards.

In addition Mr. Midford is an active proponent of the need for continued advancement of Science and Technology in schools, and works as a mentor for a Northern Virginia high school robotics team. He is an avid photographer and a member of Mindshare, an invitation only group of Washington DC area CEO’s leading high growth technology companies.

Eric Pfleckl

Vice President, Engineering

As the Vice President of Technical Services, Mr. Pfleckl is responsible for software development, hosting infrastructure, and technical client support for the Natural Insight platform. Mr. Pfleckl is also responsible for all corporate Information Technology systems and has previously held the roles of Director of Web Services and Director of Technical Services within the organization.With nearly two decades of experience, Mr. Pfleckl has participated in each phase of the System Development Life Cycle and has contributed to the successful implementations of both small-scale and enterprise-level Web sites and information systems. He formerly held the role of Webmaster at Orbital Sciences Corporation where he honed his user interface and software development skills. He then took on the role of Quality Assurance Manager for Advanced Solutions International becoming an expert in software quality assurance, configuration management, deployment and hosting. With the several director-level positions that followed, Mr. Pfleckl further solidified his role as a technical leader in the software industry.

Today, Mr. Pfleckl’s breadth of experience greatly supports the continued innovation and smooth running of Natural Insight. Eric holds a Bachelor of Science degree in Information Systems from Strayer University and an Associate degree in Photography from Northern Virginia Community College.

Rick Sterrett

Vice President, Operations

As the Vice President of Operations, Mr. Sterrett has responsibility for all operations activities including product management, client relationships, and managing the client training, services and support delivery team. Prior to Natural Insight, Mr. Sterrett has lead operations and customer services for several leading edge technology ventures in the Manufacturing, Healthcare, and the Security Industries at companies like POMS (acquired by Honeywell in 1999), eko Systems (acquired by Merge Healthcare in 2008) and CheckVideo (acquired by Kastle in 2013).

Prior to that, Mr. Sterrett honed his management skills and client focused mindset with 15 years at IBM providing industry specific consulting services in now what is called IBM Global Services. Mr. Sterrett earned both a Bachelor and a Masters of Engineering from Rensselaer Polytechnic Institute.

Jesse Sun

Vice President, Sales and Business Development

Mr. Sun is responsible for all revenue growth and client retention at Natural Insight.  Prior to joining Natural Insight, Jesse was the Vice President of Sales at Parature through its successful acquisition by Microsoft in 2014.  Parature was an enterprise customer service software solution that helped organizations like The Leading Hotels of the World, Ask.com, and IBM reduce their overall costs to serve customers while increasing customer satisfaction.  With over 12 years of sales experience, Jesse led sales, business development, channel partners, and account management for Parature, where his skill-sets and experience shifted to help Microsoft expand Parature’s software solution into new international markets throughout EMEA and APAC.  Mr. Sun also served as an Advisor for Encore Alerts, which was acquired by Meltwater in 2016. 

Jesse holds a Bachelor of Science in Molecular Biology from The University of Texas at Austin with a minor in Business Foundations. 

Our Board of Directors

Stefan T. Midford

As president and founder of South49 Solutions, the parent company of Natural Insight, Stefan Midford brings over 30 years of experience in information technology and operations management. His extensive business background includes leadership roles at major credit, retail and marketing businesses in the U.S. and Canada, as well as management assignments at Discover Financial Services, Sears Roebuck & Co. and Sears Canada Inc. Most recently, as COO at Intersections Inc., Stefan was responsible for the operations division of the rapidly growing privacy protection and identity theft prevention company. Stefan’s management and international experience across several companies provides him insight into the strategic challenges facing organizations with distributed workforces, as well as the specialized logistical issues that go with them. In addition, his leading-edge understanding of database design and optimization, business process improvement and related disciplines allows him to quickly understand clients’ needs and requirements–resulting in customized solutions that deliver bottom line results. In addition to his company responsibilities, Stefan co-chairs the Canadian Business Network of Washington DC, a networking organization for Canadians in the Washington area. An avid proponent of science and technology education in high schools Stefan also volunteers as a mentor and sponsor of a local high school robotics team. 

Eric Arnson

Eric Arnson is a co-founder of Originate Ventures, a private equity fund focusing on early stage companies in Northeast Pennsylvania. Prior to starting Originate, Eric was a Partner at McKinsey & Company, serving as a leader in its North American Branding Practice. His responsibilities included stewardship of the brand development system he had launched previously through Envision, a firm he founded that was acquired by McKinsey, and involvement on numerous McKinsey growth engagements. Before the acquisition by McKinsey, Eric led Envision in pioneering a new marketing philosophy: consumer-driven brand strategy. This now broadly-embraced approach redefined the core tenets necessary for accelerating growth. Eric began his professional career with positions at Procter & Gamble and Beecham Cosmetics, and was later one of the original Partners at The Cambridge Group. A graduate of the University of Michigan where he earned a degree in Literature, Science & Arts (LSA), Eric continues to research and teach leadership development in conjunction with the ‘Leadership for the Public Good,’ an initiative encouraging broad-based service and philanthropy. He was also a contributing author to Blueprint to a Billion: The Seven Essentials for Exponential Growth.

Glen Bressner

Glen is a Managing Partner of Originate Ventures (based in Bethlehem, PA), an early stage-oriented venture capital firm that is primarily focused on investing in emerging companies located in Pennsylvania and New Jersey. He has been a Partner with Mid-Atlantic Venture Funds since its founding in 1985 and combined MAVF’s fifth fund to help establish Originate Ventures. Glen began his venture capital career when he joined Key Venture Capital Corporation upon completing his MBA and opened its Boston office in 1984.

Glen was the Chairman of the Greater Philadelphia Venture Group (now IMPACT) in 1996-1997, where he conceived and organized the GPVG Venture Institute and has been on the Investment Advisory Committee for the Ben Franklin Technology Center, Southeast Pennsylvania for over 20 years. In addition to his Originate Ventures Board positions, Glen is Vice-Chairman of Innovative Solutions and Support, Inc. (NASDAQ: ISSC) and a member of the Board of Alum-a-Lift, Inc., a family-owned manufacturing business servicing over 200 of the Fortune 500. Glen is also a Board member of St. Christopher’s Hospital for Children in Philadelphia.
Glen holds a BSBA, cum laude, from Boston University and an MBA from Babson College.

Rich Moore

Rich Moore is president of his own consulting firm that provides advisory counsel and support to CEOs and boards, primarily focused in emerging growth technology and the entertainment industry. His primary focus is guiding companies to improved valuation via unique packaging and positioning, expansion of international channels of distribution and best practice investor relations. Rich draws on a successful career in executive positions that span a diverse and interesting range of companies. His career began with research and public relations for NBC; Hollywood technical advisor as a US Navy Public Affairs officer; marketing and entertainment director for Caesars hotel-casinos and followed by over 25 years in international roles covering sales and marketing, president and board positions public and private.  In addition to Natural Insight, companies have included Vocus, StrikeIron, Bridgeborn, 3Pillar Global, Valencell, Entertainment Industries Council and others.

Michael Dering, Chairman Emeritus

Michael Dering brings to Natural Insight over 25 years of technology industry experience. Most recently, he served as President and CEO of ServiceBench, a leading provider of on-demand service management solutions that was recognized by Deloitte as one of the 500 fastest-growing technology companies in North America. Previously, Michael served as President and CEO of CrossAccess Corporation, a multinational software infrastructure company, and as President and CEO of two publicly traded Bell & Howell companies. Prior to these positions, Michael had a 20-year career at TAB Products Company, a $170 million publicly traded manufacturer of information storage and retrieval solutions. He served in a variety of sales and marketing positions at TAB, and in his last five years served as the corporation’s President and CEO, helping turn the company around and make it the industry leader. Michael holds multiple board positions including Cernium, Bridgeborn, Washington Management Group/CCS, eXpresso and MindShare. He received a B.S. in business administration and computer science from the University of Maryland.





iCIMS, a leading provider of innovative Software-as-a-Service (SaaS) talent acquisition solutions, is an Inc. 500 and Software Satisfaction honoree focused on helping businesses win the war for top talent through the implementation of easy-to-use, scalable solutions that are backed by award-winning customer service. iCIMS' Talent Platform, the industry's premier candidate management solution, enables organizations to leverage mobile, social, and video technologies to manage their entire talent acquisition lifecycle from building talent pools, to recruiting, to onboarding all within a single web-based application.


CACI Ltd. offers an unrivalled range of marketing solutions and information systems to local and central government and to businesses from most industry sectors. Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc.


Demand Voice

DemandVoice builds, maintains, and grows voice infrastructure… so you don’t have to! DemandVoice is a standards based voice application hosting service. Voice platforms are housed in superior quality, fully redundant, geographically dispersed, carrier neutral facilities designed for security, reliability, and high capacity.


Omega Solutions

Omega Solutions is a PEO, or (Professional Employment Organization). Partnering with Omega actually saves companies money, since Omega administrative fees are less than the savings realized. As a PEO, Omega has access to markets that allow them to significantly reduce costs for worker’s compensation insurance, state unemployment tax, group medical insurance, and possibly Single Business Tax, as well as other costs of administration.


National Retail Federation

As the world’s largest retail trade association and the voice of retail worldwide, National Retail Federation‘s global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the United States and more than 45 countries abroad. In the U.S., NRF represents an industry that includes more than 3.6 million establishments and which directly and indirectly accounts for 42 million jobs – one in four U.S. jobs. The total U.S. GDP impact of retail is $2.5 trillion annually, and retail is a daily barometer of the health of the nation’s economy.


World Alliance for Retail Excellence and Standards

The World Alliance for Retail Excellence and Standards is the only legal forum that brings together all facets of the retail services industry—retailer, manufacturer, and retail service company—to network, and to discuss common issues and common solutions.


Retail Council of Canada

Retail Council of Canada (RCC) has been the Voice of Retail in Canada since 1963. We speak for an industry that touches the daily lives of Canadians in every corner of the country — by providing jobs, career opportunities, and by investing in the communities we serve.

Technology Partners



P2Edge is a Canadian company based in Markham. We are the licensed distributors of Natural Insight for Canada. We sell and support all of the Natural Insight capabilities to clients and organizations in Canada. We also sell Natural Insight internationally on a case-by-case basis.


SMK Workforce Solutions

SMK is a consulting firm uniquely focused on the key retail proposition of the customer experience across all retail channels.  Comprised of former retail executives, our team has the special knowledge to align retail organizations with their customer’s needs.


3Pillar Global

3Pillar Global builds innovative, revenue-generating software products, enabling businesses to quickly turn ideas into value. The company’s service offerings — Innovate, Accelerate and Elevate — address the entire software product development lifecycle, delivering clients a tangible result at every phase. 3Pillar balances business-minded thinking with engineering expertise in disruptive technologies, such as mobile, cloud, and big data, to develop products that meet real business needs. For more information, visit www.3PillarGlobal.com