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Unlocking the Retail Ecosystem

Helping retailers, consumer brands, CPG companies, merchandising and marketing agencies deliver perfect retail execution with enterprise-grade cloud software.

The retail industry is faced with complex challenges:

$8.5 Billion  Retailers loose an estimated $8.5 billion in sales every year due to poor execution
67% Retailers increasingly depend on hourly workforce to execute. The average turnover rate in hourly workforce is 67% 

We help all players in the retail industry to:

Improve in-store experience and increase sales
Increase ROI of distributed workforce
Capture and report on field data to power continuous improvement

Supporting the Retail Ecosystem for Over 10 Years

Founded in 2009, Natural Insight started delivering cloud solutions to consumer brands, retailers and merchandising and marketing agencies to improve field execution across the retail ecosystem. To date, Natural Insight has collected in-store execution information on behalf of hundreds of brands and managed over 51 million assignments in more than 180,000 stores across the world. Our customers rely on Natural Insight to manage distributed workforces, assign and manage work, verify completion and compliance, as well as collect and report on field data.

Natural Insight is headquartered in Sterling, Va., with multiple international offices.

Leadership Team

eric pfleckl
Vice President, Engineering
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eric pfleckl

Vice President, Engineering

Having honed his skills with IT systems for over two decades, Eric heads up Natural Insight’s software development, dev-ops, and hosting infrastructure teams. Eric’s background is rounded out with a solid stint as Orbital Sciences Corporation's first Webmaster, Quality Assurance Manager at Advanced Solutions International, and several subsequent director-level positions.

When he’s not developing new Natural Insight tech, Eric has his own array of engineering projects at home and has been known to zip his drone around the skies of Northern Virginia.

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Lauren Whitcher
Director of Sales and Business Development
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Lauren Whitcher

Director of Sales and Business Development

Lauren brings over a decade of sales and marketing leadership experience to the Natural Insight team. She joined Natural Insight from Parature, a cloud-based customer service platform, subsequently acquired by Microsoft.

 

Lauren leads a team of sales professionals to collaboratively help companies find technical solutions to operational problems. Her experience working within the retail and technology space allows her to understand and improve each organization’s unique approach to workforce management.

 

Outside of leading a high-power sales organization, Lauren’s favorite way to spend time is at the lake with her family and friends. Lauren also loves Survivor, Sauvignon Blanc, and the Springboks– she cheers on the rugby team with her husband, kids, and their South African Mastiff Tula, any chance she gets.

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Colleen Johnson
Senior Director of Customer Success
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Colleen Johnson

Senior Director of Customer Success

As a founding member of the Natural Insight Team, Colleen understands the ins and outs of the system, and has held a variety of positions leading in the engineering and client success teams. She continues to leverage her experience with technology, customer support, and creating business solutions at Movista to make sure that customers are successful. Colleen is a vivacious leader who thrives on guiding her staff to serve clients maniacally to ensure both will grow and succeed.

 

When not wrangling multiple initiatives, Colleen is busy supporting her three children in their various interests and visiting local wineries with friends.

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