Helping retailers, consumer brands, CPG companies, merchandising and marketing agencies deliver perfect retail execution with enterprise-grade cloud software.
$8.5 Billion | Retailers loose an estimated $8.5 billion in sales every year due to poor execution |
67% | Retailers increasingly depend on hourly workforce to execute. The average turnover rate in hourly workforce is 67% |
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Improve in-store experience and increase sales |
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Increase ROI of distributed workforce |
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Capture and report on field data to power continuous improvement |
Founded in 2009, Natural Insight started delivering cloud solutions to consumer brands, retailers and merchandising and marketing agencies to improve field execution across the retail ecosystem. To date, Natural Insight has collected in-store execution information on behalf of hundreds of brands and managed over 51 million assignments in more than 180,000 stores across the world. Our customers rely on Natural Insight to manage distributed workforces, assign and manage work, verify completion and compliance, as well as collect and report on field data.
Natural Insight is headquartered in Sterling, Va., with multiple international offices.
Having honed his skills with IT systems for over two decades, Eric heads up Natural Insight’s software development, dev-ops, and hosting infrastructure teams. Eric’s background is rounded out with a solid stint as Orbital Sciences Corporation's first Webmaster, Quality Assurance Manager at Advanced Solutions International, and several subsequent director-level positions.
When he’s not developing new Natural Insight
Lauren brings over a decade of sales and marketing leadership experience to the Natural Insight team. She joined Natural Insight from Parature, a cloud-based customer service platform, subsequently acquired by Microsoft.
Lauren leads a team of sales professionals to collaboratively help companies find technical solutions to operational problems. Her experience working within the retail and technology space allows her to understand and improve each organization’s unique approach to workforce management.
Outside of leading a high-power sales organization, Lauren’s favorite way to spend time is at the lake with her family and friends. Lauren also loves Survivor, Sauvignon Blanc, and the Springboks– she cheers on the rugby team with her husband, kids, and their South African Mastiff Tula, any chance she gets.
As a founding member of the Natural Insight Team, Colleen understands the ins and outs of the system, and has held a variety of positions leading in the engineering and client success teams. She continues to leverage her experience with technology, customer support, and creating business solutions at Movista to make sure that customers are successful. Colleen is a vivacious leader who thrives on guiding her staff to serve clients maniacally to ensure both will grow and succeed.
When not wrangling multiple initiatives, Colleen is busy supporting her three children in their various interests and visiting local wineries with friends.
As president and founder of South49 Solutions, the parent company of Natural Insight, Stefan Midford brings over 30 years of experience in information technology and operations management. His extensive business background includes leadership and management roles at Intersections Inc., Discover Financial Services, Sears Roebuck & Co., and Sears Canada Inc. Stefan also co-chairs the Canadian Business Network of Washington D.C., a networking organization for Canadians in the Washington area.
Eric is a co-founder of Originate Ventures, a private equity fund focusing on early stage companies. Prior to co-founding Originate, Eric was a Partner at McKinsey & Company, serving as a leader in its North American Branding Practice. Eric began his professional career with positions at Procter & Gamble and Beecham Cosmetics.
Glen is a Managing Partner of Originate Ventures, a private equity fund focusing on early stage companies. Glen began his venture capital career at Key Venture Capital Corporation and opened its Boston office in 1984. He was the Chairman of the Greater Philadelphia Venture Group, and has been on the Investment Advisory Committee for the Ben Franklin Technology Center, Southeast Pennsylvania for over 20 years. Glen is Vice-Chairman of Innovative Solutions and Support, Inc. (NASDAQ: ISSC)
Michael Dering has over 25 years of technology industry experience. He served as President and CEO of ServiceBench, recognized by Deloitte as one of the 500 fastest-growing technology companies in North America, CrossAccess Corporation, a multinational software infrastructure company, and two publicly traded Bell & Howell companies. Michael also served in a variety of sales and marketing positions, as well as the corporation’s President and CEO at TAB Products Company. Michael holds multiple board positions including Cernium, Bridgeborn, Washington Management Group/CCS, eXpresso and MindShare.