- Increasing “Gig Economy” Trend Helps Fuel the Company’s Recent Success -
Sterling, Va. – November 15, 2016
Natural Insight, a cloud-based management platform for contingent workforces, announced today that Caroline Lane has joined the company as director of marketing. In this role, Lane is charged with creating and executing marketing strategies designed to support the company’s aggressive growth strategy and enhance Natural Insight’s position as a leader in the workforce management technology space.
“We have spent nearly a decade evolving our technology to keep up with the transformation of today’s labor market,” said Stefan Midford, CEO of Natural Insight. “We have a solid foundation in place and with Caroline’s expertise, we are well positioned to become the number one preferred technology platform for hourly workforce management.”
The "gig economy" is helping to fuel Natural Insight's growth, as more companies are seeing the value in hiring independent workers who prefer the autonomy over traditional employment. Natural Insight’s enterprise technology enhances communication between managers and their field marketing and sales staff by making it easy for both sides to create schedules, track time and mileage, manage and verify tasks, capture project data and analyze productivity. To date, more than 80,000 hourly employees rely on Natural Insight to manage and document their work anytime, anywhere using their mobile device.
Prior to joining Natural Insight, Lane was a senior marketing manager with Aquicore, an energy management software system for real estate portfolios. Lane was one of the company’s first ten employees hired and was responsible for building Aquicore’s marketing strategy from the ground up. Lane also previously worked at Renault - Nissan where she helped the automobile manufacturer penetrate more than 14 Asian and African countries. She has a Master of Science in Management from EMLYON, one of Europe’s top ranking business schools located in France.
“Caroline has the creativity, diverse set of skills and the experience to support our company’s rapid expansion,” said Jesse Sun, Vice President of Sales for Natural Insight. “I’m confident that she will be crucial in generating awareness and driving more customers to invest and utilize our innovative platform.”
Natural Insight offers many benefits to companies including cloud-based technology that can be set-up in just days, flexible, pay-as-you-go pricing, robust reporting tools and a dedicated account manager for personalized customer support. To learn more and schedule a demo, visit naturalinsight.com or call 1-800-961-5203.
About Natural Insight
Natural Insight is an all-in-one, cloud-based platform that helps companies with their hourly workforce management needs. Merchandisers, product companies, event marketers and retailers rely on the mobile technology to simplify task management, communication, scheduling, reporting and more. Natural Insight is privately held and headquartered in Sterling, Virginia with offices in Toronto and Birmingham, England. Visit naturalinsight.com for more information.
Amanda Waks